To ensure the best ROI, the Gila River’s marketing team identifies key customer pass through areas for POS, specifically around slot machines and dining outlets. This type of in-store marketing campaign is an effective and impactful way of increasing customer spend-per-visit within a retail environment.
Sometimes this includes comprehensive casino advertising, other times it focuses on individual elements such as escalator branding, floor standees, seasonal pool updates, menus and more. A secret to Gila River Resorts & Casinos’ marketing success is in the upsell experience, which relies heavily on point of sale marketing ( POS) that is continually rebranded and refreshed monthly at their locations.
